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Gary Brown supervised Lynn Fox’s Audi R8 commercial ‘Warm Up’ on behalf of The Mill, London.

The TV commercial starts at a racetrack during the 1930s. Away from the track, racing cars are being prepared for their big moment; photographers and reporters are flocking around the crowd of excited onlookers when, suddenly, the Audi R8 drives through the scene. The new sports car makes a similar entrance in the 50s, 60s, 70s and 80s, leading up to the moment when the R8 finally takes up pole position on the grid at an ultra-modern circuit crowded with spectators. Meanwhile, a commentator has been listing Audi’s engineering achievements down the years. Then the starting lights at the racetrack are faded in and the commentator says, “70 years of preparation – for this start.” The lights flick off and the Audi R8 powers away. Next comes the tagline: “The Audi R8 – Born of powerful ideas”.

Blink
Director: Lynn Fox
Producer: Nick Glendinning

Tony Petersen Film
Producer: Tony Petersen
Prod assist: Michael Duttenhöfer

Kempertrautmann, Hamburg
Creative: Andre Kemper

Mill
Lead Flame: Giles Cheetham

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TAGS: audi, blink, lynn fox, mill, nick glendinning, R8

• December 25th, 2006
• commercials, supervision